Placed the order, made the payment, got (several) mails with confirmations, and even one mail with instructions on how to get my key:
1) Click on My Account -> My orders
2) Find your order and click View Order
3) Once the order page has loaded Click to Reveal Code.
But when I did that, it didn't say reveal code (or show a link), but in stead they wanted my phone number to "send" me the keys (or confirmation or whatever the reason may be). Feels like a scamming site.
Update: After several (very upset) mails, they told me they would allow to bypass the step. I got my keys and can now finally play my games.
Not sure if I will ever use them again.
Note: Uplay does list them as legit on their site.
Edit: The send me their apologies and a 20% discount, which off-course I had to test. Same story, but support fixed it in LESS THAN A MINUTE.
They did earn their thumbs up !